If you are a small business this might be rather important information for your companies future success. On a little more serious note, the Internet has already had a significant impact on all three of the areas I mentioned in the first paragraph.
Think about the last time you used the Yellow Pages? We actually threw ours into the recycle bin when we received them. (Confession time, I actually retrieved the Yellow Pages from the recycle when I realized everyone advertising in there needed my services!) When I need to look up anything from vehicle repair to carpet cleaning, I just go online like just about everyone else and just like your customers.
This is turning those high priced Yellow Page ads into expensive propositions with steadily diminishing returns.Just when people need to stretch their marketing dollars the most!
As for newspapers, wow. You can get most of the information from the paper in their online versions or sometimes faster via services like Twitter. Remember the crash of the plane into the Hudson River in New York last year? It was on Twitter almost a day before it made it to the newspapers.
I even found out about Michael Jackson’s death on Twitter! It was almost two hours later before I found any info on some of the news sites and again not until the next day until it hit the newspaper. Often times it is old news by then.
No wonder readership of the papers is down, no wonder advertising there is also less effective. Less eyeballs looking at the ads translates into fewer clients, less business and again potentially wasted marketing funds.
Finally TV, between PVR’s streaming online video and boxed DVD sets of TV series arriving in stores in what seems like hours after the season ends, bring sup the question, who is actually watching TV commercials these days?
The Internet is taking off all around us, it’s not the future it’s now. Its on our desktop at work, it’s on our smartphone we carry with us and it’s bringing an entire revolution to how businesses need to market to succeed. Companies today that don’t recognize this will be following the footsteps of the businesses who thought the automobile was a fad.
Do you know which companies those are? Exactly, because they didn’t make the transition and were left behind, so no one is talking about them. Obviously you don’t want this to happen to you, really what business would? So what can you do?
First off, you should probably become more informed of what is currently taking place out there. For this I have created a special report which you can grab over on the sidebar to the right.
Second, you can contact me for a no obligation consultation. I can give you a quick explanation of what we have done to help other businesses, what is currently working in helping these other businesses get more leads, more prospects and ultimately more business and discuss whether it would work for you as well.