If it is, lucky you, unless of course the pretty factor is wiping out your ability to be found by potential clients on the Internet. You’ve all seen the sites that have the incredibly cool graphics on their home page, the pictures that change, the flash movie or intro you have to watch before you enter the actual site. Well the ironic part is these cool features may be actually impeding your ability to get found by potential clients.
Yep, Google doesn’t see the flash movie that plays, it cannot tell what the cool pictures are and pretty has absolutely zero ranking factor with Google. Yet this is exactly what many business owners get sold on when getting a site designed. Sure, it’s nice to have a cool site, but who cares if no one ever sees it?
Think of it this way; imagine having the best kitchen in your home that you could possibly have, quite possibly the best kitchen in North America. Imagine the granite counter tops, the beautiful cabinetry, an incredible island with a stainless steel gas stove built right in, all the luxuries, all the amenities, simply a beautiful, pretty kitchen. So beautiful that Architectural Digest would die to come see it, to take photos of it to show others, but ironically only people you specifically invite into your home ever get to view it. It makes you happy when you are in it, but 99.9999999999% of the population will never ever know about it. Does this sound like your site?
Now depending on your business, pretty may be a factor, ultimately a website is a tool to attract more clients, inform potential and current clients, and to provide information about what your company does. While we still run into many websites that are simply tired old online promotional material converted from old paper style brochures, the companies that get found by new clients are doing so by providing information, focusing on key words that clients search for, and using their websites as a sales tool to help grow business.
If you are simply using your site as a place card to store your address online you are missing out. With today’s technologies, it is possible to create email campaigns that promote targeted items to interested clients, to build lists of potential clients that you might possibly convert into active clients, and to track how people are finding your site so you can focus on converting those people into extra business/revenue for your company. Perhaps most importantly, most of this can be automated for you, creating a sales person for your company that works 24 hours a day, 7 days a week and helping you to increase profitability. In today’s economy employees like this are invaluable!
If you would like to learn more or to have us do a free evaluation of your site, email us at firstname.lastname@example.org or call us directly at 403-870-4663. Wouldn’t it be worth it to find that a few simple changes could mean extra business for you?