I just finished reading a great post over at the MarketRumba website (http://www.marketrumba.com) that talks about how mobile is the next huge area of growth for business. Some of the numbers are simply astounding as far as the penetration of smart phones into the market and the growth projections over the next year. Add on top of that mobile devices like iPads, galaxy’s and a whole stream of other tablet products that either are on the market, or are arriving weekly.
It’s a market that smart business owners cannot ignore, because their competition isn’t! If you own a smart phone and have ever done a Google search, you already understand the power of being connected anywhere and anytime. Potential customers can now find out about you (or your competition) immediately rather than waiting to get to their desktop.
Because this is such a new market for many businesses, we are just at the beginning of the curve as far as new ways of engaging clients, selling products and even capturing client information. There will be new advances that will absolutely astound us when we first see them, but will be commonplace over the next few years. And business cannot ignore this.
Dianna had a great video from Google on her site which I have grabbed from YouTube and embedded below for you. I’ve also included a link below to her original article. The video itself is just over an hour, but I highly recommend you watch it if your business is not already marketing online to the mobile market.
Here is the link to Dianna’s article, Is Your Business Mobile Ready?