QR codes are the Rubik’s cube of marketing. Many people understand they can be a great solution to promote their business, yet they only get part way to the solution by simply using a QR code to direct clients to their web site.
The easy out is directing people directly to your site, but why not think out of the box, or in this case out of the cube?
You need to put yourself in a client’s shoes and ask what they want from you and your business. One of my favourite examples is restaurants.
What does your client want? Food!!!!! Will a link to your website solve this? What if instead you had your savvy web site designer create a custom mobile web page for your smart phone visitors that took them directly to an embedded video showing off your most popular dishes and a link to your menus? Would this ramp up client interest better than a static web page full of content?
What can you do for your industry that is out of the box? If you would like to get some ideas to help promote your business, use the contact form below to see what we can come up with for you!