Part of selling to your clients involves staying in contact with them. In today’s busy world though, that can be a problem. More businesses are working on shoe string budgets and no one seems to be able to make time to call each client every few days, there’s just not enough time or manpower. Sure if you are marketing your local business you can use ads in the paper, billboards or even potentially flyers, but you don’t know who sees it and who you might be missing.
What if there was a better way? A way you could target clients specifically looking for your products or services? Unbeknownst to many, there are several better ways to accomplish this and they can be designed to operate automatically, in the background. you could even call it your own 24/7 super salesman!
If you read the subject line, I am referring to an email list and using the service of an autoresponder system to stay in touch with your customers. If you are not familiar with an auto responder, it is simply a service that provides a series of emails you prepare in advance to send out to your clients.
So how would this work? Well, every business seems to have a set of common questions that their customers always seem to ask. As a business owner you will be all to aware how often they get asked and you most likely already have a patented canned response. It’s these responses that are the best candidates to turn into a series of expanded emails to your clients.
Now depending on your business it could just be a few questions, or each answer could lend itself to another series of questions. These questions turn into great “touch points” for you to stay in contact with your clients. Also since you aren’t constricted by time, you can go into extensive detail when necessary in your automated series.
If you would like more information on how creating a list and using an auto responder to market to your clients would benefit your business call or email us and let’s see if we can help you make your business grow faster than you thought possible!
Watch for an upcoming article on how to start building your list quickly and if you want to take a Free Test drive of AWeber’s auto-responder system just fill in the info below.
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