If you build it, they will NOT come.
Unlike the movie Field of Dreams, there is far more to creating effective websites than simply building it. The appearance of many easy to use front end programs like Wix, SquareSpace and others do allow you to get on line and provide easy layout solutions, but they often fall short on getting you found.
Make no mistake, many of these services can create incredible looking sites, but you’ll find these are typically built by people who have some serious experience with design and have worked on multiple sites. The time and effort you need to put in to get to that level takes away directly from your business, which is what your site is all about, creating more business and getting found!
An effective website takes advantage of optimization techniques to ensure you’re found not just by the full domain name, but also by relevant terms people search for using the search engines. Granted some of these terms are nearly impossible to be found near the top of the search rankings (hard to rank terms include words like credit cards, mortgages, real estate and other profitable fields where there is huge competition for business), while others can be much easier and can help you get found by your clients and fans.
To be truly effective your website needs to look good and be found and that is where we can offer various levels of service. From the basics where we use simple steps to make sure your site is optimized for basic search results, to highly optimized sites with extra content, extra optimization and extra tools to further optimize how you get found.
Effective websites create more business for you and are an important element to your success.
If you’d like to find out how I can help you create an effective site you can get started by filling out the comment form below!