Why should you use video on the web to help promote your local business? The best answer is because it works, but that isn’t enough for everyone to line up and start working with me.
For those of you who haven’t lined up yet, how about this, YouTube is now the second biggest search engine on the web. People search within YouTube more than they use Bing, more than they use Yahoo and more than any other of the search engines with the exception of Google. Who just happened to have bought YouTube in 2006 as they recognized even back then that video on the web was growing at a phenomenal pace.
How people find businesses is evolving and the fastest way this evolution is occurring is how businesses are being found these days. People simply don’t go look up a local plumbing company or the closest five star steak house in the yellow pages anymore, they look it up on the internet using a search engine like Google. In fact, we recycled our yellow pages this year as they simply took up space!
With more and more people using the internet to search for information, it only makes sense for businesses to be found there.The Holy Grail for most businesses then, is to be one of the first results when people search for their type of business, whether it’s a local plumber, or whether it’s a local dentist.
The problem that occurs is it’s an unfair playing field out there. People can buy their way to the top by paying for what are called sponsored links, other people spend thousands of dollars to create fancy websites with cutting edge optimization techniques that work for a while and then get outdated quickly and drop them out of the search rankings as new techniques come up. So where does this leave you?
Currently and from recent projections, the answer is web video campaigns. Specific campaigns designed to get you and your company out in front of your competitors and ranked in the searches. The bonus of using video and pushing it out onto the internet is that video results are achieving some of the top results for searches these days.
Video results are skyrocketing to the top of searches and this is actually able to even the playing field, or in our case tip it to your advantage. Would having an unfair advantage that could lead to a steady stream of clients for your business interest you?