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Internet Marketing in Calgary – Marketing Without a Net Part 9

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So here we are 45 days since I started and it’s time for a recap. My original goal was to capture at least one spot on page one of the Google search for one of the various keywords, granite countertop companies Calgary, granite countertop installers Calgary, granite countertops calgary, granite installers calgary and granite countertop Calgary.

I have no experience in the granite industry, yet I put together a report on “How to Choose a Granite Countertop Installer in Calgary” by spending a day researching and writing. I also created an additional report on how to clean granite countertops as a bonus.

From there I created a set of four videos covering “the Myths About Granite” and a couple other quick versions for my lead capture page and one to push out to various video sites. I also put together one article talking about Granite versus Marble Countertops. Then finally about a week ago, I put together a blog site to help expand the info.

So what are the results after 45 days? Overall I am pretty disappointed, but I did learn quite a bit. With some of Google’s new updates to their search algorithms I realized that a Lead Capture Page isn’t enough. Future campaigns will have more complete launches as part of the package.

Next, five videos simply isn’t enough. It’s getting tougher to get the backlinks to the pages recognized and longer for them to appear. For real traction it appears I need at least ten videos out there if not more.

So back to the results. The best I did was two keywords on page 1 for just under a week, Granite Countertop companies Calgary made it to 7 and Granite Countertop Installers Calgary made it to 9. Granite countertops Calgary and Granite Installers Calgary both made it into the low teens, but didn’t crack page one.

Now I do have a lot of spots on page two and three for various videos and the article and there is potential over time for them to slip forward, but it will require more dedicated time for it. Overall I had roughly 60 visits to the site and zero leads captured. Was it the reports? Was it the titles? Still a bit early to tell.

It’s most interesting when I compare it to another campaign I am running for someone where we have 11 videos out already and more coming. This client is currently operating with 10% of his visitors clicking through for his report. So good news is the Granite test which is an experiment and unpaid isn’t performing, but the  work I am getting paid for is doing gangbusters.

Just to provide an idea of how gangbusters, here’s a couple screenshots of two searches, the yellow highlighted areas are the videos we put together;

5 spots on page 1 of Google out of 428,000 results makes me pretty happy, but…

8 spots on page 1 of Google out of 274,000 results isn’t too shabby either. Plus we have other keywords also working for us.

In the end, I understand I need more content to push out. Ideally when I contact some of the Granite companies next week, I find one or two who understand the opportunity that this presents. If I can work with them and can get into their shops and/or a couple of their job sites to create some branded videos for them, I can bring them some new business, which this is really all about.

If you have a small business and would like to inquire about us creating a web video campaign for you simply email us directly or leave us a comment below.

Internet Marketing in Calgary – Internet Marketing Without a Net Part 8

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OK, I admit it, I have been slacking! I haven’t really done anything in almost two weeks on this project as I was too busy launching another site for a client. It went live last week and I already have more videos and articles out than my granite countertop promotion.

Guess the difference is one I am getting paid for, while the other I may or may not eventually get paid for. My intent was to start a blog as well, but just hasn’t been in the schedule yet. Still the results aren’t bad!

Right now I am sitting as follows;

Granite countertop installers Calgary …..8th spot in Google

Granite countertop companies Calgary …8th spot in Google

Granite installers Calgary …………………9th spot in Google

Granite countertops Calgary………………..12th spot in Google

Granite countertop Calgary…………………..34th spot in Google

The links from other sites are slowly starting to build and it’s really a matter of me adding more videos and/or articles and some time. My deadline to get back to all the granite companies I emailed is coming up fast, so by the end of this week I will email them again to see if there are any takers.

From my perspective, the real value for these companies is the groundwork is already done. At this point I could come into their offices or shops, easily create another ten videos and brand everything with their company information. It could even include pictures or video of some of their best installs.

Over time it would help push them up the rankings even more, provide them with potentially two first page rankings (if it was someone from page one who went with me that is!) and create another steady stream of potential clients. Of course we have to wait and see what happens now won’t we!

Internet Marketing in Calgary – Marketing Without a Net Part 7

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Our little experiment with local internet marketing is still slowly moving forward, but it looks like I am going to have to throw some more tools into the fray. Currently for a local search of granite countertops in Calgary I am stuck at spot number 13. I’m also still holding ninth with “granite countertops companies Calgary”

I’ve managed to get some nice quality backlinks lined up, but obviously not enough to help me move up a few notches. Interestingly, if I use some special search tools to get results as if I was searching from some other city or country for granite countertops Calgary, I show up in the 7th position. This just goes to show how much more relevance Google is placing on local search results as I drop five spots.

One of the sticking points I currently have is the lack of what is called deep links. Deep links are links to pages other than the front page of a site and they can go a long way to helping establish relevance on a site. This relates back to why content is king for a site, the more pages of content, the more potential links back to you from other sources.

Since I only have the lead capture page in place currently, there really isn’t anywhere else to link, so my next step will be to put a quick and dirty WordPress blog in place. In a traditional campaign for a local small business in Calgary, this would include information about hours, locations, contact information along with several informative articles about the business’s services or products. It would also be a source to see more of the small business’s videos.

This is the tact I will take here as well. I have a couple other blog sites I need to finalize first and get some more updates and videos on and then I will be able to donate some time back to this venture. So in the meantime watch for more updates, or if you are interested in talking to me about helping you market your small business online locally in Calgary please contact us for a free consultation.

Internet Marketing in Calgary – Marketing Without a Net Part 6

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At this point we’ve kind of reached a wall. It’s still fairly early in the process and as of this evening I now have four different videos pushed out there and I submitted one article. In a perfect world we would be sitting around 250 different sources having our little bit of info, but as of earlier this evening we only had two backlinks showing up.

So it will take some time for these articles to start appearing and the videos, which used to rank within hours, have definitely slowed down in the speed of them appearing. Yet they are showing up, so now it’s just a matter of patience and seeing what next week brings.

Internet Marketing in Calgary – Marketing Without a Net Part 5

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Good News and Bad News

OK, perhaps it really isn’t bad news, but it sounded better than good news and OK news! So first the “bad news”, we climbed up a bit higher in the rankings, but only one spot! We have crawled up to lucky 13 spot.

We have two videos out presently and another should go out in the next few days. Since this is sort of  “test” project, I am only donating spare time to it and it is taking off slower than it should. In the perfect campaign world, we would launch four or five videos within the first week to get immediate traction. By submitting less and on a slower pace, we of course are getting results slower.

Now for the good news! For one of the other search terms “granite countertop companies calgary”, one of our videos is showing up on page one already and is sitting in ninth spot! We are also showing up in #32 with a video as well.

We’re still not high enough to get any steady traffic, just a couple hits here and there, but it’s moving forward. I will be making one small change to the main landing page, http://www.granitecountertopscalgary.com. I currently ask for name, email and phone. I’m going to take phone out and just leave it as name and email.

I’d been thinking about this for a few days now and people will tend to be a bit more reluctant about releasing their phone number to get access to the Free granite countertop installer report. So initially this will help draw leads, at least on paper!

Internet Marketing in Calgary – Marketing Without a Net Part 4

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July 19th, I sent my first batch of videos out. By mid afternoon I already climbed up to 14th. Frankly I am a bit disappointed, but when you are doing this live, sometimes it doesn’t work as fast as you hope. I had hoped the video would transport us to page 1, but alas, no.

If you want to take a try, go to www.google.ca and type in “granite countertops calgary” you should find me near the top of page 2! In the meantime, I am working on video # 2 and possibly 3 tonight!

Internet Marketing in Calgary – Marketing Without a Net Part 2

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OK, here we are five days later and I really haven’t had a chance to start marketing this project with some slide show videos yet. I have one already prepared, but the initial time to set up the necessary profiles has escaped me due to the sudden overload of work coming in.

So if somehow an excess of work can be seen as a bad thing, I wish it was bad more often! So now for the good part. Based on just a couple inbound links my granite countertops Calgary page had already jumped up into 17th position on Google earlier this week.

As I mentioned I’ve been a tad busy and hadn’t made time to post about it until now. So the relevance of this in case you are missing this is that the page is ranking due to a few factors right off the bat.

First a very strategically chosen keyword phrase that is matching the domain name. Just to recap, the full domain is http://www.granitecountertopscalgary.com and granite countertops Calgary is the main phrase I am targeting.

Second, the page itself is highly SEO optimized with some nice keyword density and proper tagging to help it rank effectively.

Third, I already have a few simple backlinks coming to it to help build relevance. As I find more time to move forward with more backlinks, start to release the videos out into the various video platforms and actually spend time working on it, we should start seeing it gain some real traction.

At this point I am pretty confident high rankings on page one shouldn’t be very hard to achieve.

Internet Marketing in Calgary – Marketing Without a Net

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I’m running an Internet Marketing experiment here in Calgary revolving around a web video marketing campaign that involves a lead capture page and a free report. On July 7th, I sent out an email to ten companies in Calgary that deal in installing granite countertops. The email was my version of marketing without a net.

You see I had approached these ten companies (actually it ended up being eleven, I had intended on ten, but I grabbed a bonus company!), with an offer to provide my services to help obtain leads for them. I had chosen this particular type of company due to the product and the profits involved.

A granite countertop install is reasonably expensive, and due to this, there is some nice profit involved as well. Since there is profit involved, there is also a lot of competition and marketing done by these companies to get the business. In other words, they have no problems spending money to make even more money.

Initially my objective was to create a lead capture page, build a report that I would give away in trade for contact info (or more accurately leads) and also create a series of three to five videos that I would distribute out to various video sites. The goal of these videos was to create traffic that would be driven to my site where I would capture the lead in exchange for the report. Then once I had a stream of traffic and some leads coming in, at that point I would then go out and approach the various granite installers in Calgary with proof of what I could do.

Somehow though, I thought of a slightly more interesting angle, which brings us back to the first paragraph where I took a shortcut an emailed eleven granite installers about my page before I started sending out videos. I included a link to the page itself , which can be found at http:/www.granitecountertopscalgary.com and made an offer to them. I sent the same email to all of them and explained I was sending it out to the top ten listed granite installers in Calgary. In the email I offered to work with one of them at a reduced rate if they contacted me and we could come to an agreement to work together on the web campaign.

I also said if no one contacted me, I would begin my campaign and get back to them within about 45 to 60 days with updated search results. I am confident by that time I will be able to exhibit some reasonably strong results.

Well sadly to me, not one of them replied back. I know several of them received the email as I did receive a spike in people accessing the site and since there were no actual links out there directing anyone to it, the only way they could find it was via my invitation and the direct link.

It was the first day of the Calgary Stampede and many people had today off due to the parade this morning, so perhaps I will hear something on Monday. My goal at this time is to prepare at least one video for early next week to send off to start gaining some traction for the site. Additionally I will start creating some backlinks as well and hopefully by the end of the week my site should start showing some traction.
So this is part one of my Marketing Without a Net experiment, stay tuned for updates on how it goes.